The People’s National Party (PNP) is one of Jamaica’s two major political parties. I was commissioned to develop a 3D logo animation and social media posts for one of their candidates, Phillip Paulwell.

Given the phrase “Paulwell Duh Dat! (Paulwell Did That!)”, I was tasked with crafting a distinctive voice for this social media campaign. My goal was to create a striking and memorable design that would resonate with his constituents, reinforcing his effectiveness and drive voter turnout.

The campaign was a success, and Phillip Paulwell was able to retain his seat.